IKEA is committed to reducing its climate footprint and emissions.
Some key initiatives include:
2021: Launched the 'Buy-Back' program for trading gently used items for store credit.
2023: Introduced the 'As-Is' online program for buying second-hand items online.
1.The 'Buy-Back' & 'As-Is' program is currently unavailable on the IKEA app (as of Jan 2024) and can be a lengthy/confusing process for customers to locate & use online programs.
2.IKEA's second-hand furniture "Buy-Back" and "As-Is" program is slowed by a manual process, with no automation tools to ease employee workload and boost efficiency.
3. IKEA's online second hand furniture store isn't meeting its sales target.
With just 48 hours, my team of seven designers brainstormed ways to improve IKEA's user experience. We transitioned from web to mobile to streamline the experience for sellers, buyers, and workers. Our features aim to boost second-hand furniture sales, increase adoption rates, and enhance satisfaction for IKEA customers and employees.
I guided the end-to-end design direction. I also coordinated the design timeline and ensured alignment with business objectives, while directing, delegating tasks, and motivating the team's efforts as well participated in designing screens.
Increased Sales: A mobile-friendly setup makes shopping easier, leading to more sales.
Better Efficiency: Mobile cuts down on manual work, keeping things running smoothly.
Happier Customers: A seamless mobile experience means satisfied customers and more repeat business.
1. First-time Leadership: Led a team of seven designers under a tight project deadline.
2. Flexibility: Learned that not everything goes as planned, and it’s important to be comfortable with that.
3. Two-Way Door Decisions: Applied Amazon's principle of making reversible decisions to enhance agility.
4. Delegation: Gained experience in effectively assigning tasks to team members.
5. Project Planning/Management: Improved skills in organizing and managing the project workflow.
6. Balancing Design and Business Needs: Developed an understanding of aligning design objectives with business goals.
7. Knowing When to Stop User Research: Recognized the importance of concluding user research to maintain project momentum.
© Astrid Bui 2024
